Next Generation Digital Marketing for Artists, Labels, and Rights Holders

WELCOME TO ALCHEMY

Helping music teams grow revenue, engage fans directly, and maximize catalog value through cutting-edge digital strategy.

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Three Core Service Offerings:

Catalog Marketing strategies to boost streaming

Tour Marketing support to sell hard tickets

Direct-to-Fan Marketing to drive recurring, reliable revenue

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Trusted by Artists, Managers, and Labels Worldwide

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About Us

Founded in 2021 by KP and Jeremy Gold, Alchemy Artist Services is redefining how artists, managers, and rights holders connect with fans and grow their businesses. Built at the intersection of marketing innovation and artist advocacy, Alchemy’s bespoke approach bridges the gap between traditional management companies and social-only digital agencies — helping clients generate real revenue and long-term resilience.

Meet OUR TEAM

Catalog Marketing

Unlock the full value of your catalog.

Combining DSP tools, organic content, and data-driven selection of catalog hits to increase consumption and streaming returns for music rights holders. Our process is designed for the long-term streaming model, ensuring artists’ legacies remain both relevant and profitable.

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Tour Marketing

Turn audiences into ticket buyers.

Driving ticket sales with geo-targeted ads, promoter partnerships, and strategic campaign management. Our results-driven tour marketing supports mid-level and established touring acts in building momentum city by city.

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Direct-To-Fan Marketing

Build ownership, not platform dependency.

Helping artists and managers reduce platform dependency by capturing first-party data and building robust CRM systems. Through direct engagement and remarketing, clients can sell more tickets, merch, and music — directly to their fans.

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Case Studies

Tour Marketing / Direct to Fan: Larkin Poe

Alchemy Artist Services supported Larkin Poe’s The Bloom USA/CAN Tour through collaboration with teams from Red Light Management and MINT. Alchemy used organic geo-targeted tools, email marketing, meta advertising, and data capture tools to create market awareness, drive hard ticket sales, capture data, and create recurring revenue.

Alchemy Artist Services x Photo Finish Records collaborated on a catalog marketing campaign in celebration of twenty years of All Time Low. Leading up to the re-release of nine of their greatest hits, our central goal was to amplify excitement from core fans to re-engage lapsed listeners, increase first week stream numbers, and facilitate re-discovery of the whole catalog. Campaign highlights include 1M new Spotify monthly listeners, 2M reactivated Spotify listeners, and a 212% increase in catalog playlist growth.

Alchemy Artist Services supported Drake Milligan’s single "Sounds Like Something I’d Do" with short form video content creation and TikTok marketing strategies. Through collaboration with Concerts West and BBR Music Group, we utilized a combination of TikTok ads and organic platform engagement tools to generate official sound usage and drive traffic to his Spotify profile. Highlights include 6.7M TikTok views and entry onto Spotify Viral 50 Chart in 3 countries.

Need Full Digital Support?

Full-time digital marketing team dedicated to your next release

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