Catalog Marketing: All Time Low
Alchemy Artist Services x Photo Finish Records collaborated on a catalog marketing campaign in celebration of twenty years of All Time Low. Leading up to the re-release of nine of their greatest hits, our central goal was to amplify excitement from core fans to re-engage lapsed listeners, increase first week stream numbers, and facilitate re-discovery of the whole catalog. Campaign highlights include 1M new Spotify monthly listeners, 2M reactivated Spotify listeners, and a 212% increase in catalog playlist growth.
Tour Marketing: Michael Franti
Alchemy Artist Services collaborated with Activist Artists Management, WME, and 50+ individual venues to execute social messaging, geo-targeted tour marketing, and paid advertising campaigns to boost hard ticket sales for Michael Franti’s Big Big Love coast-to-coast summer tour. Campaign highlights include 1M ad impressions, 78K direct ticket link clicks, and 2/3 of all available tickets sold out.
