Spotify Campaign: Larkin Poe
Alchemy Artist Services supported Larkin Poe’s Bloom album release with a Spotify Campaign. Through collaboration with teams from Remote Control, Cooking Vinyl, Mega Force Records, and Red Light Management. Leveraging Spotify Campaign Kit tools, Alchemy brought in new listeners, increased listener engagement with personal behind-the-scenes content, and drove streams and saves of the entire catalog with created playlists.
Catalog Marketing: All Time Low
Alchemy Artist Services x Photo Finish Records collaborated on a catalog marketing campaign in celebration of twenty years of All Time Low. Leading up to the re-release of nine of their greatest hits, our central goal was to amplify excitement from core fans to re-engage lapsed listeners, increase first week stream numbers, and facilitate re-discovery of the whole catalog. Campaign highlights include 1M new Spotify monthly listeners, 2M reactivated Spotify listeners, and a 212% increase in catalog playlist growth.
Tour Marketing: Michael Franti
Alchemy Artist Services collaborated with Activist Artists Management, WME, and 50+ individual venues to execute social messaging, geo-targeted tour marketing, and paid advertising campaigns to boost hard ticket sales for Michael Franti’s Big Big Love coast-to-coast summer tour. Campaign highlights include 1M ad impressions, 78K direct ticket link clicks, and 2/3 of all available tickets sold out.
