What happens when you are a month away from a crucial release, you have no organic traction on TikTok, but you want to create the opportunity for virality on your newest song? Enter: TikTok Sprint Campaigns.

In August 2020, Instagram rolled out a new feature to combat the rising popularity of short-form video content on TikTok. While TikTok continues to be the dominant short-form video platform, Instagram and Facebook continue to make Reels a priority product. For an artist or marketing team, the short-form video race creates an opportunity to capture greater reach and engagement, as long as you follow certain algorithmic rules. In other words, follow Instagram and Facebook’s rules about Reels and they’ll reward you with higher post performance. Read on for our complete guide to IG Reel optimization.