If your Meta Ads Manager is not optimized with custom audiences and pixels, you are missing out on acquiring new fans (and potentially wasting your paid advertising dollars).

In August 2020, Instagram rolled out a new feature to combat the rising popularity of short-form video content on TikTok. While TikTok continues to be the dominant short-form video platform, Instagram and Facebook continue to make Reels a priority product. For an artist or marketing team, the short-form video race creates an opportunity to capture greater reach and engagement, as long as you follow certain algorithmic rules. In other words, follow Instagram and Facebook’s rules about Reels and they’ll reward you with higher post performance. Read on for our complete guide to IG Reel optimization.

The numbers don't lie. With over 1 billion users per month and the attention of most teenage social media users, TikTok is a powerhouse social media platform. For any brand, public figure, or entertainer eager to build their audience, TikTok has to be at the forefront of marketing efforts.