Short Form Content Creation: Drake Milligan

Client: Drake Milligan
Partner: Concerts West, BBR Music Group
Album: "Sounds Like Something I’d Do," & "Hatin’ Everything She Tries On"

Campaign Overview

Supported Drake Milligan’s singles "Sounds Like Something I’d Do" and "Hatin’ Everything She Tries On" with short form video content creation and TikTok marketing strategies. Through collaboration with Concerts West and BBR Music Group, we utilized a combination of TikTok ads and organic platform engagement tools to generate official sound usage and drive traffic to his Spotify profile.

Campaign Highlights

• 6.7M+ TikTok Views

• 90K+ TikTok Followers

• 50% Increase In Daily Spotify Streams

• Spotify Viral 50 Chart In 3 Countries

Services Provided // Campaign Overview

Batch Content Ideation | Developed a comprehensive content plan aligned with BBR Music Group’s priority single, “Sounds Like Something I’d Do,” ensuring a steady stream of creative content for TikTok around radio impact date.

Content Capture Team | Led a TikTok content shoot at Drake Milligan’s home, providing all necessary equipment, including lighting, microphones, and props, to create high-quality, engaging content in just two hours.

TikTok Advertising Strategy | Strategically paired organically high-performing TikTok posts with paid advertising to enhance Milligan’s profile and direct traffic to streaming platforms like Spotify, maximizing the campaign's impact.

Fast Editing Turnaround | Edited and delivered 12 to 14 TikTok-optimized clips from the shoot within a rapid ten-day timeframe, ensuring timely content releases. Raw footage was also supplied to the label for future use.

Posting Rollout & Management | Implemented a structured social posting schedule with hashtag optimization to ensure maximum visibility and engagement for each release.