Tour Marketing: Michael Franti

Nov 27

Client: Michael Franti

Project: Big Big Love Tour

Partner: Activist Artists, WME

Service Goal: Hard Ticket Sales

Campaign Overview

Alchemy Artist Services collaborated with Activist Artists Management, WME, and 50+ individual venues to execute social messaging, geo-targeted tour marketing, and paid advertising campaigns to boost hard ticket sales for Michael Franti’s Big Big Love coast-to-coast summer tour. Campaign highlights include 1M ad impressions, 78K direct ticket link clicks, and 2/3 of all available tickets sold out.

Campaign Highlights

960K impressions
475K unique users reached
9.3% click-through rate
78K direct ticket link clicks
$0.11 cost per click

Services Provided // Tour Marketing Strategy

Announce, Pre-Sale, and On-Sale Messaging: Executed social messaging for each phase of the promotion cycle for 50+ venues - including asset and copy creation

Meta Facebook Event + Closing Ad Plan Support : Assisted individual venues with advertising access permissions, closing advertising plan review, and individual promotion campaigns to alleviate pressure on artist management and agency teams

Email Campaigns: Coordinated geo-targeted email campaigns to official artist fan club list and main email list

Bandsintown Campaign: Leveraged artist’s 430K+ following on BandsInTown to send geo-targeted blasts throughout the promotion cycle

Paid Advertising Campaigns: Created, monitored, and optimized monthly advertising sets - including hard ticket sales, VIP upgrade sales, and official tour merchandise. We conducted extensive research via Google Reach Tool to inform the targeting, and monitored performabce weekly in accordance with each new ticket wrap report to ensure the budget was efficiently spent.

Alchemy Artist Services