Turn proven songs into a durable streaming engine.Music catalog marketing for artists and rights holders.
Most artists have a back catalog that quietly earns but rarely gets worked, spiking only when a sync or trend lands by luck.
Alchemy launches, manages, and optimizes a catalog marketing system that grows your streaming baseline.
- Use proprietary tools to identify high-value tracks worth marketing
- Build owned playlists that earn consumption into the future
- Instead of viral spikes, grow the consumption baseline of your IP
- Track consumption ROI and increase the multiple of your tracks
Who this is for
Managers
Of artists who are sitting on a catalog that quietly earns but rarely gets worked, spiking only when a sync or viral moment lands by chance. They want to stop treating back catalog as passive income and start driving durable streaming lifts around the moments they can plan for, like tours, anniversaries, and sync placements.
Labels
Who are putting marketing behind new releases while the catalog that drives most of their streaming revenue sits untouched. They want a repeatable way to reheat proven tracks across the roster and lift the royalty baseline, not just chase the next frontline single.
Rights firms
Who are holding acquired catalogs as financial assets with no marketing engine to protect or grow the income behind the multiple they paid. They want an operating partner who can turn proven catalog into measurable, durable streaming lifts that defend the asset and compound its value ahead of exit.
Alchemy brings release-level marketing to your catalog to lift royalties in a way that lasts beyond the campaign.
The Catalog Marketing Opportunity
Many budgets still focus on new releases, but music discovery is non-linear.
Catalog is the quiet majority of streaming — and the most under-marketed asset in music. Most of it is administered, not actively worked, even as buyers and rights holders compete on the income behind it.
Case studies
Alchemy’s Catalog Marketing Process
Find the highest-value tracks.
Alchemy identifies the highest-value tracks using proprietary tools.
Drive the signals platforms reward.
We convert a window of attention on the actions that tell streaming platforms that listeners want more: saves, playlist adds, subscribers, and watch time.
Earn organic amplification.
Because those signals come from real listener engagement, platform algorithms recommend the music to more people on their own.
Grow the baseline.
Streaming holds at a higher level after our marketing spend ends, so the gain keeps paying out.