Stop renting audiences on social platforms. Build an owned fan operating system.

Some artists have 500K followers and 3,000 email addresses. Openstage fixes that — but only if it’s actually operated. That’s what Alchemy does.

Launch, manage, and optimize an Openstage-powered direct-to-fan system that is built to compound:

Captures and centralizes first-party fan data across every touchpoint
Builds a Fan Hub (Fanpage + landing pages + stream pages) designed for conversion—not clicks
Creates tagging + segmentation architecture for personalized communication
Deploys automations (welcome, post-show, abandoned cart, birthday, reactivation) to drive passive revenue

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Who this is for

Artists

Who are sitting on a growing social following but don’t own the data behind it — no email list, no SMS, no way to reach fans directly when a new release or tour drops. They want to stop being dependent on algorithm reach and start building something that compounds.

Managers

Who are tired of sending the same blast to the full list and hoping for the best. They want lifecycle systems — automations, segmentation, targeted sequences — that do the work between campaigns so their team isn’t starting from zero every cycle.

Labels

Who are ready to build direct-to-fan infrastructure across a roster, not just for one artist on one campaign. They need a strategic partner who can design the architecture, train the internal team, and create repeatable systems that scale.

Case studies

What you get with Openstage x Alchemy

We do not “advise” on Openstage. We architect, deploy, and operate it.

First-Party Fan Data Ownership

Build and maintain an owned fan database that stays usable across every campaign:

Centralized email and SMS capture
Advanced audience segmentation
Integrated e-commerce insights

Strategy & Objective Alignment

Map the campaign before we build it:

Campaign goal (tour, album, single, catalog push)
Email and SMS growth targets
Full timeline mapping (catalog reheat → album announce → tour announce → tour presale → tour on-sale → album release)

Full Technical Setup & Infrastructure

Fan data import and tagging managed by Alchemy, with integrations configured and owned:

SET.Live: captures attendee data at peak engagement and triggers a post-show welcome sequence
Shopify: syncs purchase history for abandoned-cart automations and buyer segmentation
Bandsintown: pulls live event data to keep tour pages and messaging in sync

A Dedicated Fan Hub

Build a core hub that turns interest into targetable fans:

Optimized mobile landing page with tracking alignment
Link-in-bio page build
Email/SMS data-capture page build
Website popup replacement routing into Openstage
Pixel and tracking alignment for retargeting
Customized email and SMS welcome journeys

Subscription Programming

We collaborate with your team to create perks worth opting in for:

Exclusive subscriber content
Early access to tour presale
Early album pre-order shopping window
Launched for PVRIS (“10 Years of White Noise” vlog), Larkin Poe (“Building The Bloom Tour” BTS), and Alana Springsteen (“note to self” video access)

Performance-Driven Revenue & Lifecycle Systems

Build evergreen journeys that create revenue without manual labor:

Meaningful audience segments (upcoming tour markets, past purchasers)
Engagement tracking to measure fan behavior
Post-show follow-up email (SET.Live welcome sequence)
Abandoned-cart automation (Shopify-connected)
Tour-market segmentation for ticket and merch conversion
Preferred-DSP segmentation for streaming conversion

Next steps